. >> reporter: in montana last night, folks who were dropped by their insurance company after they got sick. >> we are held hostage at any given moment by health insurance companies that deny coverage or drop coverage. >> reporter: and here in grand junction, it's about ow premiums are going up. >> in the past few year, premiums have nearly doubled. >> reporter: and mr. obama is getting some help from political allies, a coalition that includes some strange bed foale will hes that include drug company, unions and hospitals, launched a $12 million ad campaign in 130er9 of reform. >> so what does health insurance reform really mean? >> reporter: lester, the president overnight actually in phoenix where tomorrow it's all about vacation. the family will tour the grand can john. lester? >> chuck todd this evening, thank you. we're joined f more from washington with david gregory. the story line is the president trying to take back the message, but does the white house at least privately take some responsibility for losing control of that message in the first place? >> well, it has to. the p